Three Years On – Heatleys New Website, Brand Refresh and Business HUB Launch

Three years ago, Heatleys Safety & Industrial embarked on a transformative journey. With a revitalised brand and visual identity, Heatleys took a significant step towards becoming a digital enterprise with the launch of its new website. This digital transformation brought numerous benefits to its service, including enhanced purchasing capabilities and access to a broader retail audience. 

Heatleys’ Rebrand & Website Refresh

After over 12 months of planning and development, Heatleys’ new website was officially launched in July 2021. The site redesign aimed to better serve our existing business customers and partners by simplifying purchasing while offering access to a new retail audience. Before this website launch, Heatleys’ customers could not purchase online, making ordering tedious and time-consuming. 

Key features of the new website:

• New chat messaging service for quick turnaround on product and order queries
• Easy access for business customers to shop over 73,000 products
• Introduction of a retail-specific range with over 15,000 products
• Large range of products from over 1,500 global suppliers
• Exclusive offers for account holders, including discounts, bonus products, and competition access
• Increased accessibility for customers to browse and shop

The HUB – Heatleys' Business Portal

In response to modern business needs for efficiency, cost-effectiveness, and transparency, Heatleys launched The HUB. This innovative platform allows users easy access to seamlessly manage purchasing and inventory management functions.

Unique features of The HUB:

• Instant access to customer-specific contract ranges and pricing
• Online integration with live pricing, order updates, and invoicing
• User-friendly company administration portal
• Personalised business reporting and data intelligence
• Custom user management and approval structures

In addition to its innovative platform, Heatleys’ business customers can also take advantage of a range of Access Solutions such as Vending, Stock Hub, and On-site Inventory Management. 

Today, Heatleys proudly serves over 3,000 customers and has a strong network of major suppliers. With our comprehensive warehousing and distribution services and competitive pricing, Heatleys is strongly dedicated to meeting the diverse needs of our customer base. With five strategic locations across Australia, Heatleys is well-equipped to serve you and your business.