Reflecting on Three Years of Growth: Heatleys' Online Business in Numbers

The past three years have been transformative for Heatleys, marked by substantial growth and expansion in our online business. We are excited to share the key metrics highlighting our progress and the strategic initiatives that have driven our success. Here’s a detailed look at our journey through numbers.

Instant Messaging: Engaging with Our Customers

Over the past three years, our commitment to customer service has been unwavering. Instant messaging has played a pivotal role in ensuring timely and efficient communication.

• 608 chats: Our customer support team has handled 608 chats, providing quick responses to inquiries and helping customers with their needs.
• 649 closed tickets: We have successfully resolved 649 customer support tickets, ensuring our customers receive the assistance they need to keep their operations running smoothly.

Trade TALK Catalogue: A New Era of Sales & Product Communication

The launch of our Trade TALK Catalogue in October 2021 marked a significant milestone. This initiative has allowed us to share valuable information, updates, and product highlights with our customers.

• 18 issues: Since its inception, we have published 17 issues of the Trade TALK Catalogue, each packed with product specials, competitions and information tailored to our customers' interests and needs.

Campaigns: Driving Engagement and Sales

Our marketing efforts have been extensive and targeted, resulting in a series of successful campaigns that have driven both engagement and sales.

• 37 campaigns: Over the past three years, we have launched 37 campaigns, each carefully crafted to resonate with our audience and drive business growth.
• 5 giveaway competitions: Since Heatleys’ refreshed brand was launched, we have offered our customer base the opportunity to win several major prizes, including a $12,000 travel voucher, workwear kits, and $5,000 worth of products!
• 36 brands featured: Heatleys has developed close partnerships with our top suppliers to bring our customers a wide range of specials, products, and exclusive offers.

Online Sales: A Testament to Our Digital Strategy

Our online sales figures clearly indicate our successful digital strategy. We have seen remarkable growth in this area, reflecting our commitment to providing an exceptional online shopping experience.

• 3,625 online orders: We have processed 3,625 online orders, demonstrating our customers' increasing trust in and preference for our online platform.

Customers: Building a Robust Customer Base

Our customer base has expanded significantly, highlighting our business’ growing reach and appeal.

• 5,093 total customers: We now serve 5,093 customers, a testament to our expanding market presence.
• 517 retail account holders: Our retail customer segment includes 517 account holders who rely on us for their industrial and tooling supply needs.
• 4,618 HUB account holders: Since the launch of our new website, our HUB platform has welcomed 4,618 account holders.

Companies: Expanding Our Business Network

The growth in the number of companies we serve is another key metric of our success.

• 3,955 total companies: Heatleys have transitioned or welcomed 3,955 of its business customers over to the website.
• 112 new companies on the website: In the past three years, 112 new companies have joined our online HUB platform.

Looking Ahead

As we reflect on these impressive numbers, we are more motivated than ever to continue on this growth trajectory. Our focus remains on enhancing our customer experience, expanding our product offerings, and leveraging technology to drive further innovation. The past three years have set a strong foundation, and we are excited about the future possibilities for Heatleys.

Thank you to all our customers, partners, and team members who have contributed to our success. Here’s to continued growth and success in the years to come!